Motion Connect
/ About the project
Motion Connect is an ArtCenter event series that brings the motion design community together for a season of talks. The identity draws on 1980s arcade graphics: the bitmap glow, scanlines, and epic boot-up energy of a machine powering on. I built the system around that feeling and carried it across every piece. Featured speakers included Simon Clowes of Apple TV, Itay Tevel of Hornet, and Bon Zhang and Cathy Xiao of Brand New School.
/ INDUSTRY
Education
/ SCOPE
2D Motion, 3D Motion, Social Media
/ Credits
Client: ArtCenter College of Design
Lead Designer: Micah Hoang
Concept Development: Allyssa Acevedo, Michelle Theodorus
/ Year
2025
Hype Reel
A 45-second reel introduced the speakers, showed their work, and built anticipation for the event. It opened the program once the audience was seated.
Social Media
An animated Instagram carousel translated the system into a vertical format, letting people scroll through the lineup and event details on social.
Print Assets
A printed poster and widescreen graphic brought the identity across campus, extending the moving system into static formats.
The System
One effect holds the whole identity together: a bitmap scanline and atmospheric glow run across every frame, piece of typography, and 3D form, so distinct assets read as one system. I built the pipeline to match: type modeled and animated in 3D, unified in After Effects through color and the scanline pass, then finished in Photoshop for print.
AI Workflows
Working solo for two weeks, I built every asset from scratch. AI helped close production gaps: I generated auditorium drone footage from stills without a shoot, and used Runway for lighting and motion tests before committing to full renders.
Live
At the live event, the system took over the room. An ambient loop ran as the auditorium filled, and the hype reel opened the program on the main screen.