AirPods Pro 3,
/ About the project
AirPods Pro 3 launched with a single identity system that had to hold up across the keynote, Apple Retail, the web, and third-party partner channels. I joined the Marcom team for the spring launch cycle and worked within it, focusing on a handful of specific assets rather than the identity as a whole. My work centered on the product angle lockups and a set of feature and typography animations that carried the identity into motion.
/ INDUSTRY
Technology
/ SCOPE
Visual Identity, 2D Motion, 3D Motion
/ Credits
Client: Apple
Design Team: João Peres, Nadia Shireen Husain, Karlo Fuertes Francisco, J Walton, Wilson Wu, Ara Devejian, Kayla Van der Byl, Micah Hoang, Abesalom Kavelashvili, Gabriel Ferrao, Dan Solomon, Bryan Coleman, Bryan Cobonpue
/ Year
2025
“Throughout our project, Micah was a crucial part of the creative development. He went above and beyond his role, actively learning new tools and techniques, approaching problems with creativity and curiosity, and making a major contribution to high-quality work.”